With a record-breaking 123.7 million tuning in to watch Kansas City Chiefs defeat the San Francisco 49ers on Super Bowl Sunday, consumer spend was estimated to increase by nearly a billion dollars over last year.
Super Bowl Sunday is the second biggest food consumption day in the US (pipped at the post by Thanksgiving), which for major snack producers, translates into billions of dollars spent on coveted TV spots, billboards, celeb reinforcements, immersive experiences...
Brands that advertised at the Super Bowl are seeing their efforts pay off with a 6.4% increase in consumer demand post-game based on a sample set of companies, according to recent research from behavioral research company Veylinx.
While Americans forked out $30.5bn for snacks in 2021, according to Chicago-based market researcher IRI, the event that really got them tucking in was this year’s Super Bowl Sunday, with SNAC International data showing a whopping 112 million pounds of...
Frito-Lay has teamed up with Grammy-award winner Megan Thee Stallion to release ‘Flamin’ Hottie’, which offers a fresh and reimagined spin of Salt-N-Pepa’s classic ‘Push It’.
With the countdown already ticking, Frito-Lay is doubling down on its mission to create even more smiles on ‘the Road to Super Bowl’ with swag, champion-packed commercials, in-person experiences and even limited-edition chips made from potatoes grown...
Although coronavirus has changed the daily lives of Americans, it certainly will not hamper them from tuning in to watch this year’s Super Bowl Sunday armed with their favourite snacks.
While always an important feature of Super Bowl viewing, Frito Lay's latest U.S. Snack Index poll estimates a 21% increase in snacking among consumers compared to last year's Super Bowl LIV game.
Come Sunday (February 2, 2020), the living rooms of Americans will be invaded by slick, Hollywood-style Super Bowl commercials, designed to be debated long after the final touchdown is scored. We check out why and how some of the US’s biggest snack producers...
According to Snac International, Americans purchase more than 80 million pounds of savory snacks in the week leading up to Super Bowl Sunday, which would need more than 1,000 18-wheel trucks to transport. Likewise, it’s a show winner for big food to punt...
Frito-Lay North America has unveiled the results of its inaugural US Snack Index polling consumers on what snacks they plan to serve on Super Bowl Sunday.
Lay’s chips was the top selling snack brand during the 2017 Super Bowl, leading Amazon's top 100 best-selling products list in the two weeks leading up to the event.
As the Seattle Seahawks and the Denver Broncos head into battle on Sunday at the MetLife Stadium in New Jersey, the nation’s biggest food and beverage brands will battle for supremacy during the commercial breaks.
Super Bowl parties are communal snacking events where consumers are open to trying new products, giving smaller brands a fighting chance, says Euromonitor.
With Super Bowl 2013 just a ball’s throw away, beefed up pack sizes, ridged potato chips for easy dipping and well-paired flavors for hot wings, beer and pizza are set to succeed, an analyst says.
As the most anticipated marketing event in the US calendar - Super Bowl Sunday – approaches, market analysts Nielsen predicts snack sales could hit nearly $600m (€455m) in the run-up to event.
